Brussels, June 18, 2025 – Central Asian nations took center stage at a unique tourism and networking event organized by Turkish Airlines in Brussels, highlighting the region’s growing appeal as a travel destination. The event, titled Connecting Together, was held at the headquarters of TOBB (The Union of Chambers and Commodity Exchanges of Türkiye) and brought together tourism professionals, travel agencies, and airline executives from across the BeNeLux region and Asia.
Turkish Airlines, consistently ranked as Europe’s best airline, hosted the workshop with the support of Amina Kokten, Sales & Marketing Executive. The event aimed to foster collaboration between Turkish Airlines’ BeNeLux Marketing, Sales, and Operational teams and tourism stakeholders from both Europe and Asia. The airline was named Best Airline in Europe, World’s Best Business Class Catering, Best Airline in Southern Europe, Best Economy Class in Europe, Best Economy Class Onboard Catering in Europe, Best Business Class in Europe, Best Business Class Onboard Catering in Europe, and Best Business Class in Southern Europe—a testament to its continued excellence in service and innovation.
The workshop featured a wide array of stands representing incoming agencies from countries such as Uzbekistan, India, Sri Lanka, Bangladesh, Nepal, Tajikistan, Kazakhstan, and Kyrgyzstan. Turkish Airlines also showcased its own departments, including TK NDC, Operational Sales & Airport Services, and Marketing & Sales Teams.
Attendees had the opportunity to:
- Meet Turkish Airlines’ expert teams face-to-face
- Receive tailored insights and updates on upcoming projects
- Network with key players in the tourism and aviation sectors
- Enjoy cultural highlights such as a gourmet cocktail reception
Among the standout presentations was the Kyrgyz tourism booth, represented by the agency Global Travel.Space. They introduced the breathtaking Jeti-Ögüz tour, which begins in Bishkek and ends in the iconic red rock formations of Jeti-Ögüz, offering travelers a unique experience with overnight stays in traditional yurt camps. Kyrgyzstan’s tourism sector is experiencing remarkable growth, with routes such as Bishkek to Kel-Suu—passing through Ortokoy Lake, Naryn City, and the Ak-Sai Valley—offering some of the most stunning natural landscapes, lakes, and mountains in the world.
This event not only highlighted the rich cultural and natural heritage of Central Asia but also reinforced Turkish Airlines’ role as a key connector between Europe and Asia. As global interest in the region continues to grow, such initiatives are vital in building bridges and opening new horizons for tourism and cooperation.
